YouTube Analytics Report 2026 YTD vs Same Period 2025 Last updated —

ZLAB & ZLAB Studio
YouTube Analytics

Performance · Content · Audience · Revenue
Channel
Period
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Metric
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01 — PERFORMANCE

YouTube Performance Overview

All comparisons use 2026 YTD (01 Jan – 16 Aug 2026, 228 days) against the same 228-day window of 2025. Full-year 2025 is shown for scale only and must not be used for YoY conclusions.

Source: 1. Tổng hợp
KPI Cards Hover any card for definition, calculation, period and source
Channel Comparison Click a channel row to open its detail drawer
Watch Time and Subscribers are exported by YouTube as period totals only. The workbook holds 2025 full-year and 2026 YTD figures — there is no same-period 2025 cut, so a like-for-like YoY for these two metrics is reported as N/A rather than estimated. Thumbnail CTR and impressions are not present in this workbook at channel level → N/A.
02 — PERFORMANCE

Monthly Performance

Toggle the metric in the header bar to switch every monthly chart between Views, Revenue and RPM. August 2026 holds 16 days only and is drawn as a hatched, dashed partial point.

Source: 2. Theo tháng
Monthly Detail
03 — PERFORMANCE

Quarterly Performance

Q3 2026 covers 47 of 92 days and is flagged PARTIAL QUARTER — its QoQ and YoY figures compare a part-quarter against full quarters and cannot be read as a trend.

Source: 3. Theo quý
04 — CONTENT

Content Type Analysis

Content groups are taken verbatim from the export: Video, Shorts, Posts. Click any bar segment or table row to open the content-type drawer.

Source: 4. Loại nội dung · 10. Tháng x hạng mục
Monthly Content Mix Heatmap · views by month × content type · shading normalised per channel
05 — TRAFFIC

Traffic Source

Where views are coming from, 2026 YTD against the same 228 days of 2025. Toggle the chart between absolute views, share of channel views, and YoY change.

Source: 5. Nguồn truy cập
View mode
Monthly Traffic Trend Top 5 sources of the selected channel
06 — AUDIENCE

Audience Composition

New vs returning viewers across the three reporting periods. Shares are measured on views, not on unique people.

Source: 6. Người xem mới-cũ
07 — REVENUE

Revenue & RPM

Revenue categories are exactly those present in the export. All figures are YouTube estimated revenue in USD before revenue share. RPM = USD per 1,000 views.

Source: 7. Nguồn doanh thu · 2. Theo tháng
08 — ASSETS

Top Videos

Per-video detail is exported only for the top videos of each period. The 2025 column is a full-year total and the 2026 column is YTD — the two columns are not directly comparable; the YoY column uses the same-period 2025 cut where the export provides it.

Source: 8. Top video ZLAB · 9. Top video Studio
Sort by
Video Performance Matrix X = CTR 2026 (%) · Y = Views 2026 · bubble = Revenue 2026 · analytical framework, not a factual claim
09 — DECISION

Executive Insights

Every card below states a measured fact with its metric, period, evidence and source sheet. Statements labelled INTERPRETATION are readings of that fact, not findings of the report.

Source: all 10 sheets
10 — OPPORTUNITY

Strategy & Opportunity

This section is interpretation, not report data. It is a proposed operating model built on top of the measured figures above. No number in this section originates from the workbook unless explicitly cited, and every forward-looking target is marked TO BE VALIDATED.

Interpretation layer
11 — REFERENCE

Data & Methodology

Definitions, period logic, data limitations and full-dataset exports.

Source: workbook front matter
Detail